According to A Tale of Two Studies: Establishing Google & BING Click-Through Rates by Slingshot, only 52% of Google users click on organic search results on the first page of Google. Bing is even worse with only 26% users clicking on search results for page one listings. Prior CTR studies showed a higher CTR. It [...]
Click Through Rate Numbers Dropping
October 19th, 2011 · 7:37 am
Tags: search, SEO, web
Video content most popular for top ranking in Google, study shows
July 31st, 2011 · 2:46 am
Searchmetrics has conducted a study on the most popular type of content for Google Universal Search results. The study also reported on what websites are the most visible within those results. The winners are video and image content, along with content hosted on Google’s own properties. One of the most fascinating conclusions of this study [...]
Tags: internet, marketing, SEO
Google uses social media as a ranking signal, confirmed in video
January 2nd, 2011 · 7:42 pm
Many SEO firms have tested the affect of social media interactions such as conversations on Facebook and Twitter on search result rankings. Google’s Matt Cutts confirms the use of social media as a ranking signal in this video. Back in May 2010, a video by Matt Cutts stated that Google did not use social media [...]
Tags: SEO