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Click Through Rate Numbers Dropping

October 19th, 2011 · 7:37 am

According to A Tale of Two Studies: Establishing Google & BING Click-Through Rates by Slingshot, only 52% of Google users click on organic search results on the first page of Google. Bing is even worse with only 26% users clicking on search results for page one listings. Prior CTR studies showed a higher CTR. It [...]

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New File System In The Works For Google

August 14th, 2009 · 7:18 am

Google is currently in the process of building a replacement of its 10 year old file system, Google File System (GFS). GFS was never intended to handle all the kinds of applications that it currently governs–apps like Gmail and Youtube. The system, designed in the 90s, was made for batch-oriented applications such as web crawling [...]

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Microsoft and Yahoo Unite In Battle Against Google, Yahoo Shares Fall 15%

July 31st, 2009 · 7:36 am

A deal has been struck between Microsoft and Yahoo for coordinating search efforts to increase market share and innovation. With Yahoo and Bing combining, they will now command 26% of US search volume. Google however controls 70% of US search volume. Steve Ballmer, Microsoft’s Chief Executive, stated that investors still don’t understand the deal that [...]

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