The Federal Trade Commission approved the Google AdMob deal, saying that the deal “is unlikely to harm competition in the emerging market for mobile advertising networks.”

AdMob has seen great success in advertising for the iPhone platform. Yet, even with the $750 million dollar deal to buy AdMob, Google will not have a confident guaranty of success within the mobile environment.

Growth in mobile advertising will certainly continue. The market will face greater competition with both Apple acquiring Quattro and iAd and Yahoo announcing the ‘Project Nike’ with Nokia.